Tag Archives: screenwriting

Crafting an Elevator Pitch

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An elevator pitch, known in the film industry as a log line (or logline), is a succinct explanation of your manuscript or screenplay’s central conflict. A well-honed pitch will include the story’s emotional hook.

No writer should attend a writing conference without first crafting an elevator pitch. You never know if the person standing beside you in an elevator, or sitting next to you at the hotel bar is an agent, editor, publisher, or producer.

Equally important, writing an elevator pitch is an excellent way to test your manuscript or screenplay. If your plot is too convoluted, your conflict too weak, or your protagonist too unremarkable, these flaws will surface while you attempt to craft your log line.

As you will see in this video by Rocket Jump Film School, a log line should answer 4 questions…plus one more. https://youtu.be/r0Fj_H9Q73k

If you find it difficult to distill your work down to a sentence or two, remember these questions:

  • Who is the main character?
  • What does he/she want?
  • What is keeping them from accomplishing their goal?
  • How do they overcome the obstacle?
  • Where does the story take place?

In the video, Will Campos breaks these questions down further, helping you reveal the critical details in your story that will help your elevator pitch or log line soar.

Write an awesome novel or screenplay. Then write a compelling log line to help you sell it.

~Ariella Moon draws upon her experiences as a shaman to create magical Young Adult fiction. Her series include The Two Realms Trilogy, a medieval fantasy adventure, and The Teen Wytche Saga, a series of sweet contemporary paranormal romances. http://www.AriellaMoon.com